unlock your business potential
With expert marketing strategy and learning programs tailored to drive meaningful business decisions
Story
Approach
Approach
In today’s rapidly evolving landscape, your brand needs to be more than just a name—it must be a beacon of trust and relevance. Your brand is a business asset that creates a deep relationship with high-value stakeholders, employees, and customers. It ensures a cohesive experience in every way those high-value audiences see, touch, and i
In today’s rapidly evolving landscape, your brand needs to be more than just a name—it must be a beacon of trust and relevance. Your brand is a business asset that creates a deep relationship with high-value stakeholders, employees, and customers. It ensures a cohesive experience in every way those high-value audiences see, touch, and interact with you.
Engaging your audience requires nuanced understanding and a flexible, curious spirit—especially as circumstances shift. At Spencer-Steigner Strategy, I prioritize a deep understanding of your audience's needs, shining a light on their viewpoint to incorporate into business decision-making conversations.
There is little doubt that our world is witnessing economic uncertainty, political unrest, and cultural shifts. They present unique challenges when trying to make sound business decisions but also opportunities. To open the aperture on those opportunities and to drive true innovation, I embrace diversity and celebrate different perspectives because it’s only through seeing differently that you can unlock business potential and achieve remarkable results.
My commitment lies in creating meaningful impact and bringing clarity in times of ambiguity. Let’s connect and explore how we can elevate your marketing strategy and make a lasting impact together.
Approach
Approach
Approach
Strategic consulting anchors my approach to engagements in technology: B2B, B2C, OEM, HW/SW, media and entertainment, finance and fintech, and CPG. Core competencies include innovation initiatives, new products and content, new concepts, brand strategies, and creative messaging based on custom-designed international and domestic learning
Strategic consulting anchors my approach to engagements in technology: B2B, B2C, OEM, HW/SW, media and entertainment, finance and fintech, and CPG. Core competencies include innovation initiatives, new products and content, new concepts, brand strategies, and creative messaging based on custom-designed international and domestic learning programs. I bring two decades of global marketing and research experience, spanning the Americas, Europe, and Asia-Pacific in developed and emerging markets.
At the core, I am a sociologist and cultural anthropologist. This means I uncover human patterns - allegiances, beliefs, and data points - that become compelling stories, evolving company brands and changing how stakeholders see. I ground these narratives in relevant socio-economic and cultural contexts to ensure the greatest impact on corporate and business decisions.
Service
Approach
Service
SUBJECT MATTER EXPERTISE
I take the time to understand your business, competitive context, and industry deeply. I develop proprietary insights, including audience definition and messaging – figuring out the right and relevant way to engage your constituencies. And, I support internal analytics and DS activity.
PATTERN DISCOVERY: Pattern i
SUBJECT MATTER EXPERTISE
I take the time to understand your business, competitive context, and industry deeply. I develop proprietary insights, including audience definition and messaging – figuring out the right and relevant way to engage your constituencies. And, I support internal analytics and DS activity.
PATTERN DISCOVERY: Pattern is the plural of insight: As we connect insights, a larger construct begins to form. I employ patterns-thinking to understand challenges in the commercial world and create evaluative and predictive frameworks to guide decision-making and positive action.
THE AH-HA!
I identify an actionable, ownable "ah-ha!" that anchors ideation, informs creative and product development, and drives design work. I create meaningful narratives from insights to guide creative work through development, testing, and execution.
marketing strategy services
Brand Strategy
Audience Definition
Market Insights
- Brand and campaign architecture
- Messaging hierarchy and framework
- Target audience messaging frameworks
- Proof points and reasons-to-believe
Market Insights
Audience Definition
Market Insights
- Company and competitive landscape
- Industry trends
- Opportunity and white space analyses
- Future-scaping
- Trendspotting
Audience Definition
Audience Definition
Audience Definition
- Persona development, including audience situation/context, customer/stakeholder pain points identification, keyword generation
- Audience identification, definition, refinement
Primary Research
Product Development
Audience Definition
- Influencer/expert bespoke panel-based qualitative
- Quick-turn, mobile-first, media-rich testing, evaluation, verification
- “Rockstar” SME interviewing
- Full-service qualitative and quantitative program development
Product Development
Product Development
Product Development
- Incremental product/ portfolio development
- Innovation (“0 to 1 new product”)
- Audience need-set identification
- Product experiences feasibility
- Brand architecture expansion
Account Insights
Product Development
Product Development
- ABM
- Segmented 1:Many (industry: persona-based & personalized)
- 1:Few (persona-based & personalized)
- 1:1 (customized & personalized)